SKAR ADVERTISING AND SUE BEE HONEY CAPTURE NATIONAL SPOTLIGHT WITH “THE SECRET LIFE OF BEES”
(Relationship spans more than 40 years)
OMAHA, Neb. (November 12, 2008) SKAR Advertising has once again partnered with Sue Bee Honey to gain national brand prominence - this time with the Fox Searchlight Pictures feature film “The Secret Life of Bees,” showing in theatres nationwide.
SKAR Advertising collaborated with Sue Bee Honey and Fox Searchlight Pictures to produce movie-related promotional elements, including in-store display shippers, a national newspaper insert, “The Secret Life of Bees” Cookbook, Special Edition Black Madonna Honey packaging, a www.suebee.com homepage dedicated to “The Secret Life of Bees,” and in-store promotional honey bottle tags.
Jim Powell, vice president of sales and marketing at Sue Bee Honey, commented, “The movie provided another opportunity to promote our brand on a national basis. SKAR has negotiated many promotions for us throughout the years and have helped us build our brand to what it is today.”
The opening scene of the film shows a mid-1960’s Sue Bee Honey jar label originally designed by SKAR Advertising. SKAR and Sue Bee have developed national promotions together for more than 40 years.
Todd Sanning, SKAR Advertising vice president and partner, who worked closely with Sue Bee and Fox Searchlight to develop Special Edition Sue Bee branded “The Secret Life of Bees” promotional elements, added, “SKAR has enjoyed this relationship for a long time and we are excited about putting together this national promotion for Sue Bee. It was a great way to capture national exposure, while also activating it at the local level.”
About Sue Bee Honey
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Elizabethtown, N.C., and Anaheim, Calif. The Sioux Honey Association has become the world’s largest honey marketing organization.
Its global presence extends to the Middle East, Far East, Europe, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.
The Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging. To learn more about Sue Bee Honey and the Sioux Honey Association, log on to www.suebee.com, where you will find company history, “The Secret Life of Bees” special offers, a Q&A section, recipes, and Honey Fact Sheet.
About SKAR
SKAR Advertising is a full-service brand communications agency, located in Omaha, Neb., since 1962. SKAR offers expertise and services in creative design, media research and buying, interactive promotions and Web design, event marketing, brand planning, account management and public relations. SKAR also is a full-service research facility with on-site focus group capabilities. For more information, visit www.skar.com.